75-year-old Marimekko stands the test of time – The second-hand store's favorite brand uses biogas in its printing

(For customers.) The cupboards of the Marimekko store in Herttoniemi, Tilkkula, are overflowing with fabric scraps and folders. Valuable color samples and recipes that have been tried and used in Marimekko’s legendary patterns have been stored here since Armi Ratia founded Marimekko in 1951. Tilkkula is still the place where designers seek inspiration when designing new graphic art. After years, old colors catch the eye in the folders. They start to feel relevant again. The 75-year-old brand house still designs clothes, home textiles, dishes and bags with the same idea as in the beginning: To bring joy to everyday life. The design philosophy is based on durable and timeless products that bring joy to many users over their long life cycle, says Marketing Director Sanna-Kaisa Niikko. “We design products that last. Marimekko is also one of the best-selling brands in second-hand stores,” Niikko reminds us. Recycled fibers about 20 percent Responsibility is an important factor for Marimekko and its customers, although it is no longer the same differentiating factor in the competition as it was a few years ago. Marimekko does not compete against ultra-fast fashion, but focuses on its own expertise. In a market where new collections are launched dozens and dozens of times...