A new Finnish company entered the waste collection container market

11.2.2014

A new waste collection container company, Luowia Collection Oy, was founded in Finland at the end of last year. It is led by CEO and entrepreneur Jukka Blom.

Based on sales and marketing as well as in-house product development, Luowia Collection specializes in waste collection containers that can be installed at a depth of half a meter or completely on the ground, in addition to the traditional installation depth of 1,5 meters.

"We don't copy anything, but invest in our own planning, design and product development. The deep collection bin has already been invented, as has the surface collection bin. Something in between was needed," Jukka Blom summarizes.

Innovations have already launched the grapevine, even though the company itself is only a few months old. Luowia Collection was founded at the end of last year.

"In Finland, we've only just launched our website online and sent out a press release. After that, we received hundreds of phone calls in a couple of days. Even competitors have praised us and suggested collaboration," Blom says.

He emphasizes that Luowia is open to collaboration and all development ideas.

As an entrepreneur in the new company, Blom will be able to utilize his 30 years of experience in international sales and marketing. Many remember Blom from Molok. Pesti's term as CEO of Molok ended in the summer of 2012.

Luowia has its products manufactured in a network. The injection molded parts are made by the Finnish company Okartek, the plastic parts are manufactured in Virta, and the lifting bags in Kokkola.

Luowia already installed its first collection containers last week. The new deep collection containers were installed in Öismäki, Tallinn, and in Tartu.

Blom estimates that 70 percent of the estimated turnover will come from exports, and 30 percent from domestic sales.