purchase decision
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Buying recycled gifts is getting easier – New business models can reduce the environmental impact of gifts
Are you planning to buy a recycled gift? You probably will. A study conducted at the University of Eastern Finland shows that the intention to buy recycled gifts often leads to the purchase decision. […]
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Check out 12 tips! This is how you can expose the unsubstantiated environmental claims of companies and products and distinguish greenwashing from genuine environmental sustainability.
Recent research shows that it is very difficult for consumers to recognize unfounded environmental claims made by products. Viherpesuviisari.fi shows warning signs. Green packaging, a natural landscape in the advertisement, […]
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A life the size of one Earth
It may be that in 10–15 years there will be no need for recycling centers like the ones we have today, but recycling centers will have to transform into a new kind of circular economy service center. The Helsinki Metropolitan Area […]
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Trade as a driver of environmental responsibility
Retail has become number one in environmental responsibility in the eyes of consumers. The improvement in reputation has not been achieved through advertising but through actions by which retail chains tighten their grip on each other. Consumers […]
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The receipt shows the consumption.
Customers who shop at the Helsinki Metropolitan Area Recycling Centre have long been able to see from their receipts what kind of impact their purchases have on natural resources. Recently, the receipt has also been […]
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Martas encourage responsible clothing purchases
“Textile recycling is still in its infancy,” says Salka Orivuori, Development Manager for Climate and Environmental Affairs at the Finnish Federation of Textile Manufacturers. “The most important thing a consumer can do is […]
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