Artificial intelligence to help with packaging recycling advice – 30 new companies to gain producer responsibility for packaging waste management

Producer responsibility for packaging will expand to cover an estimated 30 new companies when the one million euro turnover limit is removed at the beginning of 000.

Sumi Oy, a producer responsibility organization for packaging, is preparing for a potential flood of questions by enhancing its advisory services for companies. Sumi has implemented an artificial intelligence tool developed by Twoday AI Works.

Answer in the blink of an eye

The AI ​​Agent service bot on Sum's website answers all questions related to packaging recycling and producer responsibility around the clock.

Artificial intelligence is visible in practice websites to the visitor as cartoon mascots developed by Sumi, the Sumiles. These await possible questions in the chat box. The answer comes in the blink of an eye.

“The benefit of AI Agent is that it tirelessly answers customers’ questions continuously and helps solve problems exactly when they are on their minds. For example, entrepreneurs typically do not have time to wade through legal texts or surf the web. The tool also significantly reduces the flood of calls and emails we receive,” says Sumi’s Customer Service Director and project manager. Janne Teliranta says.

Recycling on the rise with the help of artificial intelligence

The artificial intelligence bot primarily serves small companies, for whom producer responsibility for packaging is now a new issue.

“Of course, the artificial intelligence bot serves all our customers, partners and really anyone interested in producer responsibility and recycling,” Sumi CEO Mika Surakka says.

CEO of Twoday AI Works Jyrki Narvanto believes that the potential of artificial intelligence in promoting recycling is very great.

The AI ​​utilizes a language model trained on extensive data, which makes the conversation flow naturally and intuitively.

The artificial intelligence searches for its information from materials on the websites of Sum and its partners, official databases, and legislative libraries.

Text: Elina Saarinen/ Uusiouutiset-magazine

Photo: Sumi Oy. Sumilit represents an artificial intelligence bot in advising on packaging producer responsibility issues.